The new partnership aims to enhance MCFEC’s brand recognition and reach new audiences through innovative PR campaigns and strategies.
MONTEREY, CA. – February 13, 2023 – Monterey County Fair & Event Center (MCFEC) is proud to announce a strategic partnership with Current Wave Media, a regional public relations and advertising firm specializing in brand development, innovative communications, and media production. This partnership will allow MCFEC to enrich its brand experience through expanded communication strategies and enhanced audience outreach.
Monterey County Fair & Event Center is dedicated to delivering exceptional communication to its partners and customers, and this partnership is a testament to its commitment to excellence. Current Wave Media’s expertise in public relations and advertising will provide MCFEC with the necessary tools to expand its reach and strengthen its position in the market.
Current Wave Media has a proven track record of delivering successful PR and advertising campaigns for some of the most recognizable brands regionally and nationally. The firm’s team of experienced PR and advertising professionals are known for their creativity, strategic thinking, and ability to deliver results.
“We are thrilled to be partnering with Current Wave Media. Their expertise and reputation in the industry make them the perfect partner to help us reach new audiences and further strengthen our brand,” said Kelly Violini, Chief Executive Officer of Monterey County Fair & Event Center. “We are confident that this partnership will be a key driver of our continued growth and success.”
About the Monterey County Fair & Event Center
The Monterey County Fair & Event Center is a premier event center set on 22 oak-studded acres with ample parking. It is a state-owned multi-use facility that features four large banquet rooms, two outdoor concert venues, and a variety of outdoor and indoor cost-effective sites ideal for all types of events. It is home of the annual award-winning Monterey County Fair, host to many major and private events on the Central Coast, and the site of the Monterey Bay Race Place, a Satellite Wagering Facility.
About Western Fairs Association
The Western Fairs Association (WFA) was founded in 1922 and is a nonprofit trade association serving the fair industry throughout the western United States and Canada. The association’s primary purpose is to assist in maintaining the highest professional standards within the fair industry through a voluntary network of individuals and organizations. The primary objective of Western Fairs Association is to promote the prosperity of fairs through educational activities, training programs and legislative advocacy.