MONTEREY, CA. – March 14, 2024 – The Monterey County Fair & Event Center is proud to share its recent accolades acknowledged at the 2024 Western Fairs Association (WFA) Convention, earning recognition through a series of prestigious industry awards for its exemplary performance in fair operations and marketing.
The Western Fairs Association Achievement Awards serve as a platform to acknowledge excellence in the industry in a variety of facets, and emphasizes the importance of sharing innovative ideas and successful programs with industry peers.
The 2024 Western Fairs Association Convention was held on January 3-6 at the Anaheim Marriott in Anaheim, CA. The convention celebrated its 101st year, and welcomed over 120 fairs in North America as well as several entertainment, festival, and food & beverage organizations.
A testament to its commitment to excellence, the Monterey County Fair & Event Center was awarded fourteen first-place awards across numerous categories:
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Single TV Ad – First Place
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Television AD Series – First Place – First Place
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Television Ad Foreign Language – First Place
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Single Social Media Ad – First Place
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Social Media Ad Series – First Place
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Single Social Media Ad Foreign Language – First Place
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Self-Produced Video – First Place
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Email Campaign – First Place
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Fair Logo – First Place
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Fairtime Commemorative Poster – First Place
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Exhibits (Commemorative & Educational) – First Place
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Entertainment & Grounds Acts Photo – First Place
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People at the Fair Photo – First Place
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Food Concession Stand Photo – First Place
The Monterey County Fair was also recognized as a Merrill Award Finalist for its work with Montage Health to create an employee appreciation experience. The Merrill Award is awarded to fairs that demonstrate innovation and excellence within the industry, and was named after WFA Founder Louis Merrill.
Expressing gratitude for the recognition, Kelly Violini, Chief Executive Officer of the Monterey County Fair & Event Center, remarked, “We are thrilled to receive these awards, acknowledging our team’s hard work and dedication to the Monterey County Fair. Our sincere thanks to the Western Fairs Association for highlighting our achievements and recognizing the tireless efforts of our employees.”
About the Monterey County Fair & Event Center
The Monterey County Fair & Event Center is a premier event center set on 22 oak-studded acres with ample parking. It is a state-owned multi-use facility that features four large banquet rooms, two outdoor concert venues, and a variety of outdoor and indoor cost-effective sites ideal for all types of events. It is home of the annual award-winning Monterey County Fair, host to many major and private events on the Central Coast, and the site of the Monterey Bay Race Place, a Satellite Wagering Facility.
About Western Fairs Association
The Western Fairs Association (WFA) was founded in 1922 and is a nonprofit trade association serving the fair industry throughout the western United States and Canada. The association’s primary purpose is to assist in maintaining the highest professional standards within the fair industry through a voluntary network of individuals and organizations. The primary objective of Western Fairs Association is to promote the prosperity of fairs through educational activities, training programs and legislative advocacy.
