MONTEREY, CA – September 10, 2024 – The Monterey County Fair (MCF) concluded its highly successful run from August 29 to September 2, celebrating a remarkable year of growth and community engagement. This year’s fair saw a significant increase in attendance, with a total of 84,240 people enjoying the festivities, marking a 14.5% rise in admissions compared to 2023. Pre-sale tickets soared by 26%, reflecting the heightened excitement surrounding the event, and MCF’s $5 ‘Flash Sale’ initiatives over the course of the summer.
Concessions sales experienced a 12% increase, and the Helm & Sons carnival enjoyed a 9% boost in sales, all contributing to a vibrant and bustling atmosphere. The fair showcased an impressive array of entries, with 1,491 total submissions from 319 exhibitors across various categories. The Livestock Show highlighted the talents and dedication of 407 exhibitors, including local 4-H and FFA members, as well as independent
exhibitors. The total gross from the livestock auction reached an impressive $695,733, underscoring the community’s strong support for agricultural education and youth programs.
A standout moment of the auction was the sale of the 2024 Heritage Hog, a 220-pound entry shown by Aleena Chavez, which fetched $90 per pound. This sale alone raised approximately $19,800 for the Monterey County Fair Heritage Foundation, showcasing the generosity and enthusiasm of auction supporters. Overall, the Monterey County Fair 2024 proved to be a resounding success, with increased engagement and substantial contributions supporting local youth and agricultural initiatives.
“We’re absolutely thrilled with how this year’s concluded. It’s heartwarming to see such a strong turnout and to know that our community’s excitement for the fair is as vibrant as ever,” said Kelly Violini-Rodoni, CEO of the Monterey County Fair & Event Center. “We’re grateful for the enthusiasm everyone brought to the fair, and we’re already looking forward to what we can achieve together next year.”
About The Monterey County Fair & Event Center
The Monterey County Fair & Event Center is a premier event center set on 22 oak-studded acres with ample parking. It is a state-owned multi-use facility that features four large banquet rooms, two outdoor concert venues, and a variety of outdoor and indoor cost-effective sites ideal for all types of events. It is home of the annual award-winning Monterey County Fair, host to many major and private events on the Central Coast, and the site of the Monterey Bay Race Place, a Satellite Wagering Facility.