The Monterey County Fair received multiple first-place awards, including top honors for Public Relations Campaign, Overall Fair Marketing Campaign, Fair Schedule, Souvenir Item, Carnival, Exhibits, People at the Fair, Interim Event, and Special Event Logo. The Fair was also awarded Best Use of Artificial Intelligence, recognizing innovative applications of AI in marketing and content creation.

In advertising categories, the Fair earned first-place awards for Single Television Ad, Television Ad Series, Radio Ad Series, Foreign Language Radio Ad, Single Social Media Ad, Social Media Ad Series, Foreign Language Social Media Ad, and Self-Produced Video, highlighting a comprehensive and successful multimedia strategy. Additional honors included placements in Food and Beverage, Entertainment and Grounds Acts, Commercial Vendor Booth, Food Concession Stand, Animals, First Responders, and Theme-
Based Promotions.

“These awards reflect the dedication, creativity, and collaboration of our staff, partners, vendors, and community,” said Kelly Violini-Rodoni, CEO of the Monterey County Fair. “We are proud to be recognized by our peers across the Western Fairs Association and to continue elevating the Fair experience for our guests.”

The Western Fairs Association Achievement Awards program recognizes excellence among fairs and events across the western United States, celebrating innovation, marketing impact, and operational success.

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Attendance across the Fair reflected mixed results. Opening Day on Thursday saw a 21% increase compared to 2024, with strong momentum carried into Friday, which rose 3% year-over-year. Monday’s closing day delivered another significant boost with a 14% attendance increase. Saturday and Sunday, however, saw lower turnout due to the Fair’s early closure on Saturday evening and a cap of 12,000 patrons on Sunday for health and safety reasons. Overall attendance closed 3% lower than in 2024.

Financial performance reflected a similar split. Carnival revenue finished 12% below last year, but vendor concessions rose 4%, underscoring consistent demand for food and merchandise even with slightly reduced overall attendance.

The 2025 Junior Livestock Auction was another bright spot, raising a total gross of $544,679 to benefit local 4-H and FFA youth, not including after-auction add-ons that are still being finalized. A centerpiece of the auction, the 2025 Heritage Animal raised by Hollister High School graduate Callie Marci, sold for $310 per pound at 75 pounds to Chris and Sabu Shake, amounting to $23,250. Proceeds from the Heritage Animal sale go to the Monterey County Fair Heritage Foundation, which directs the funds toward fairground improvements and scholarships.

“The Fair continues to be an economic driver for our region, supporting local youth, small businesses, and the fairgrounds itself,” said Kelly Violini-Rodoni, CEO of the Monterey County Fair. “While we faced unique challenges this year, the overall enthusiasm and support from the community reinforce the value of this tradition.”

About the Monterey County Fair & Event Center
The Monterey County Fair & Event Center is a premier event center set on 22 oak-studded acres with ample parking. It is a state-owned multi-use facility that features four large banquet rooms, two outdoor concert venues, and a variety of outdoor and indoor cost-effective sites ideal for all types of events. It is home of the annual award-winning Monterey County Fair, host to many major and private events on the Central Coast, and the site of the Monterey Bay Race Place, a Satellite Wagering Facility.

Monterey County Fair & Event Center, Public Relations Coordinator
Tayler Baldwin
media@montereycountyfair.com
(831) 601-0869

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The evening featured a free-with-admission performance by Grammy Award-winning reggae group Steel Pulse on the Payton Stage. The increase underscores the Fair’s growing popularity and its importance as a community tradition for Monterey County families.

“We were ecstatic to see the turnout of Opening Day, the support from the community, and the enthusiasm surrounding Thursday’s concert and Senior Faire,” said Kelly Violini-Rodoni, CEO of the Monterey County Fair. The Fair continues through Monday, September 1 at the Monterey County Fairgrounds. Each evening at 7:30 PM, the Payton Stage features free-with-admission concerts, including Kenny & Luke’s Country Beach Party on Friday, Journey Revisited on Saturday, The Selena Super Show on Sunday, and The Cheeseballs on Monday. The Flying U Rodeo takes place Friday and Saturday at 6:30 PM, with two shows on Sunday at 3:00 PM and 6:30 PM. Daily attractions include the Wilder Show, Master Hypnotist Tina Marie, All Creatures Racing, and more.

The Fair is open Friday through Sunday from 12:00 PM to 11:00 PM and on Monday from 12:00 PM to 10:00 PM. Admission is free for active military on Friday, presented by Helm & Sons Amusements, and free for children ages 12 and under on Monday’s Kids Day, presented by Ohana Health. Children five and under are free every day.

For ticketing and event information, visit www.montereycountyfair.com.

ETAYLER BALDWIN
PUBLIC RELATIONS COORDINATOR
MEDIA@MONTEREYCOUNTYFAIR.COM – (831) 601-0869

ABOUT THE MONTEREY COUNTY FAIR & EVENT CENTER
The Monterey County Fair & Event Center is a premier event center set on 22 oak-studded acres with ample parking. It is a state-owned multi-use facility that features four large banquet  rooms, two outdoor concert venues, and a variety of outdoor and indoor cost-effective sites ideal for all types of events. It is home of the annual award-winning Monterey County Fair, host to many major and private events on the Central Coast, and the site of the Monterey Bay Race Place, a Satellite Wagering Facility.

The post MONTEREY COUNTY FAIR REPORTS 21% INCREASE IN OPENING DAY ATTENDANCE appeared first on Monterey County Fairgrounds.

This year’s Payton Stage lineup is packed with crowd favorites. On Thursday, August 28 at 7:30 PM, the Fair kicks off with Grammy-award winning reggae icons Steel Pulse. Friday, August 29 brings beach vibes with Kenny & Luke’s Country Beach Party, followed by Journey Revisited on Saturday, August 30. Sunday, August 31 lights up with the dazzling Selena Super Show, a Selena Quintanilla Tribute, and the Fair wraps up with Bay Area party band The Cheeseballs on Monday, September 1.

Alongside the concerts, the Flying U Rodeo delivers nonstop action with performances Friday and Saturday at 6:30 PM, plus two shows on Sunday at 3:00 and 6:30 PM. New this year and located in the King City Room, All Creatures Racing brings even more barnyard fun to the Fair.

Special Fair Days add even more ways to enjoy: Opening Day, August 28, is free for seniors 62+ and veterans; Friday, August 29 is free for military members; and Monday, September 1 is Kids Day, free for children ages 6-12. Children 5 and under receive free admission every day. (Valid ID required for veterans, seniors, and military.)

With world-class entertainment, local tradition, and something for everyone, the Monterey County Fair remains the Central Coast’s most beloved Labor Day weekend celebration.

ABOUT THE MONTEREY COUNTY FAIR & EVENT CENTER
The Monterey County Fair & Event Center is a premier event center set on 22 oak-studded acres with ample parking. It is a state-owned multi-use facility that features four large banquet rooms, two outdoor concert venues, and a variety of outdoor and indoor cost-effective sites ideal for all types of events. It is home of the annual award-winning Monterey County Fair, host to many major and private events on the Central Coast, and the site of the Monterey Bay Race Place, a Satellite Wagering Facility.

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“This is a fantastic opportunity for residents to get involved, give back, and be part of the vibrant energy that defines fair week,” said Colton Kersey-Lopez, Deputy Manager of the Monterey County Fair & Event Center. “Whether you’re a student looking for community service hours or a longtime fair fan wanting to lend a hand, we’d love to have you join us.”

A Volunteer Orientation will be held on Thursday, August 7 from 5:00 PM to 6:00 PM in the Seaside Room at the Monterey County Fairgrounds. All volunteers are encouraged to attend. Entry is through Gate 5. Additionally, volunteers will have access to free Fair admission for the day of their shift and a one-day parking pass valid for any paid Fair parking lot.

To sign up or learn more about available time slots, please visit this link or go to montereycountyfair.com and navigate to the ‘Volunteer’ section.

ABOUT THE MONTEREY COUNTY FAIR & EVENT CENTER
The Monterey County Fair & Event Center is a premier event center set on 22 oak-studded acres with ample parking. It is a state-owned multi-use facility that features four large banquet rooms, two outdoor concert venues, and a variety of outdoor and indoor cost-effective sites ideal for all types of events. It is home of the annual award-winning Monterey County Fair, host to many major and private events on the Central Coast, and the site of the Monterey Bay Race Place, a Satellite Wagering Facility.

The post Monterey County Fair Seeks Volunteers For The 2025 Fair appeared first on Monterey County Fairgrounds.

Callie finds fulfillment in helping others through volunteering in her community. She has participated in 4-H since she was a “Clover Bud” at age 6, has held several offices in her local club, and ultimately achieved the rank of 4-H County All Star. During her four years at Hollister High School, she was an active member of her FFA chapter and is currently in the process of earning her “American Degree.”

In addition to her academic excellence—described by one educator as a “consistent pursuit of excellence in every subject”—Callie is a standout athlete in both field hockey and basketball. In a graduating class of over 800 students, she ranked in the top 20% and remains dedicated to serving her community whenever there’s a need. She also serves as a San Benito County Fair Youth Ambassador.

Last year, the Heritage Hog, shown by Aleena Chavez, raised $19,800 for the Heritage Foundation — funds that directly support capital and community improvements at the Monterey County Fairgrounds. This year, Callie Marci will carry on the tradition, with proceeds from her Heritage Animal benefiting future projects and opportunities for local youth.

Please join our Board of Directors in congratulating Callie Marci on being selected as this year’s Heritage Animal Exhibitor and scholarship recipient. The animal she raises will be auctioned during the 2025 Monterey County Fair Jr. Livestock Auction on Saturday, August 30. All proceeds from the sale of this animal will benefit youth in our community by promoting scholarship opportunities, agricultural awareness, and supporting improvements to the barns, grounds, and event center venues at the Monterey County Fairgrounds.

We hope to see you at the 2025 Monterey County Fair Junior Livestock Auction. To donate to the Monterey County Fair Heritage Foundation, please utilize the form on their website. For auction media credentials or press inquiries, please contact Tayler Baldwin at media@montereycountyfair.com

About the Monterey County Fair Heritage Foundation
In 1935 the first Fair was held at the Monterey County Fairgrounds. Since then, not only has the Fair continued annually, but the Monterey County
Fair & Event Center has become the site for an eclectic mix of public and private events including music festivals, community dinners, trade
shows, and weddings. When the State of California eliminated funding for its fairgrounds in 2011, the Monterey County Fair Heritage Foundation
was created to assist in supporting the Fair & Event Center. The vision of the Monterey County Fair Heritage Foundation is to ensure the future of
the Monterey County Fair & Event Center as a vibrant and diverse community venue.

About the Monterey County Fair & Event Center
The Monterey County Fair & Event Center is a premier event center set on 22 oak-studded acres with ample parking. It is a state-owned multi-use
facility that features four large banquet rooms, two outdoor concert venues, and a variety of outdoor and indoor cost-effective sites ideal for all
types of events. It is home of the annual award-winning Monterey County Fair, host to many major and private events on the Central Coast, and
the site of the Monterey Bay Race Place, a Satellite Wagering Facility.

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The 2025 WFA Convention was held January 19–22 at the Grand Sierra Resort in Reno, Nevada. The annual gathering marked a celebration of over a century of fair excellence, bringing together more than 120 fairs, along with representatives from entertainment, food & beverage, and event production sectors. Demonstrating an ongoing commitment to creativity and innovation, the Monterey County Fair & Event Center received top honors in several competitive categories.

“Give It Your Best Shot” Photo Awards – First Place:

• “Commercial Vendor Booth” Photo
• Animals Photo

Achievement Awards – First Place:

• Creative Promotions to Combat Inflation in the Fair Industry
• Self-Produced Videos
• Fair Logo/Annual Event Logo
• Fair Program or Schedule
• Fairtime Commemorative Poster

“We are incredibly proud of our team and their continued efforts to produce a fair that reflects the heart and spirit of Monterey County,” said Kelly Violini-Rodoni, Chief Executive Officer of the Monterey County Fair & Event Center. “These awards are a testament to our creative adaptability and dedication to the community. We thank the Western Fairs Association for honoring our work and supporting our industry with opportunities for growth and recognition.”

About the Western Fairs Association
The Western Fairs Association (WFA) was founded in 1922 and is a nonprofit trade association serving the fair industry throughout the western
United States and Canada. The association’s primary purpose is to assist in maintaining the highest professional standards within the fair industry
through a voluntary network of individuals and organizations. The primary objective of Western Fairs Association is to promote the prosperity of
fairs through educational activities, training programs and legislative advocacy.

About the Monterey County Fair & Event Center
The Monterey County Fair & Event Center is a premier event center set on 22 oak-studded acres with ample parking. It is a state-owned multi-use
facility that features four large banquet rooms, two outdoor concert venues, and a variety of outdoor and indoor cost-effective sites ideal for all
types of events. It is home of the annual award-winning Monterey County Fair, host to many major and private events on the Central Coast, and
the site of the Monterey Bay Race Place, a Satellite Wagering Facility.

The post Monterey County Fair Earns Top Honors At 2025 Western Fair Association Convention appeared first on Monterey County Fairgrounds.

Entrants are encouraged to craft catchy slogans of eight words or less, drawing upon the vibrant and diverse elements of the jungle and the Fair. The Board seeks themes that possess the potential to be artistically interpreted and showcased throughout the fairgrounds.

This contest is open to participants of all ages, and residency in Monterey County is not a requirement. Multiple submissions are welcome, allowing for a wide range of creative expressions. The winning theme will be selected by the Monterey County Fair Board of Directors and announced prior to the Fair. The individual who submits the chosen theme will receive a VIP Ticket Package, which includes one VIP Parking Pass and four General Admission Tickets to the 2025 Monterey County Fair.

Submissions must be entered via the provided Google Form no later than Friday, October 11th, by 5:00 PM.

For further details and to submit your theme ideas, please visit https://forms.gle/qRH5zQd6psUUrrds8. We look forward to seeing your imaginative contributions that will help shape the 89th Annual Monterey County Fair into a memorable celebration.

About the Monterey County Fair & Event Center
The Monterey County Fair & Event Center is a premier event center set on 22 oak-studded acres with ample
parking. It is a state-owned multi-use facility that features four large banquet rooms, two outdoor concert
venues, and a variety of outdoor and indoor cost-effective sites ideal for all types of events. It is home of the
annual award-winning Monterey County Fair, host to many major and private events on the Central Coast,
and the site of the Monterey Bay Race Place, a Satellite Wagering Facility.

The post Monterey County Fair Invites Public to Create 2025 Theme with “Jungle” Inspiration appeared first on Monterey County Fairgrounds.

Concessions sales experienced a 12% increase, and the Helm & Sons carnival enjoyed a 9% boost in sales, all contributing to a vibrant and bustling atmosphere. The fair showcased an impressive array of entries, with 1,491 total submissions from 319 exhibitors across various categories. The Livestock Show highlighted the talents and dedication of 407 exhibitors, including local 4-H and FFA members, as well as independent
exhibitors. The total gross from the livestock auction reached an impressive $695,733, underscoring the community’s strong support for agricultural education and youth programs.

A standout moment of the auction was the sale of the 2024 Heritage Hog, a 220-pound entry shown by Aleena Chavez, which fetched $90 per pound. This sale alone raised approximately $19,800 for the Monterey County Fair Heritage Foundation, showcasing the generosity and enthusiasm of auction supporters. Overall, the Monterey County Fair 2024 proved to be a resounding success, with increased engagement and substantial contributions supporting local youth and agricultural initiatives.

“We’re absolutely thrilled with how this year’s concluded. It’s heartwarming to see such a strong turnout and to know that our community’s excitement for the fair is as vibrant as ever,” said Kelly Violini-Rodoni, CEO of the Monterey County Fair & Event Center. “We’re grateful for the enthusiasm everyone brought to the fair, and we’re already looking forward to what we can achieve together next year.”

About The Monterey County Fair & Event Center
The Monterey County Fair & Event Center is a premier event center set on 22 oak-studded acres with ample parking. It is a state-owned multi-use facility that features four large banquet rooms, two outdoor concert venues, and a variety of outdoor and indoor cost-effective sites ideal for all types of events. It is home of the annual award-winning Monterey County Fair, host to many major and private events on the Central Coast, and the site of the Monterey Bay Race Place, a Satellite Wagering Facility.

The post 2024 Monterey County Fair Celebrates 14.5% Attendance Growth, Raises Over $695,000 in Livestock Auction, and Strengthens Community Engagement appeared first on Monterey County Fairgrounds.

MONTEREY, CA – August 29, 2024 – The much-anticipated Monterey County Fair opens its gates today, August 29, from 12:00 PM to 11:00 PM, inviting the community to enjoy a day filled with fun, entertainment, and celebration. Opening Day of the Monterey County Fair is sponsored by Aspire Health. In appreciation of our community’s heroes, all military personnel, veterans, and seniors 62 or above will receive free admission today. This offer is a token of
gratitude for their service and contributions. Valid ID must be shown for the admission offer to apply.

Guests can purchase tickets at Gates 3 or 5 or on our website. Current ticketing pricing is reflected on our website or at the gates. Presale ticket sales concluded with a 12% increase in sales compared to the 2023 presale ticketing period. The day will culminate in a thrilling performance by country-rock sensation Uncle
Kracker at 7:30 PM on the Payton Stage. This concert is free with fair admission, making it an event you won’t want to miss.

“We are thrilled to welcome everyone to the Monterey County Fair for a day of fun, community spirit, and fantastic entertainment,” said Kelly Violini-Rodoni, CEO of the Monterey County Fair & Event Center. “We’re especially honored to offer free admission to our military, veterans, and seniors as a small gesture of our appreciation for all they do.”

With a wide range of activities, from carnival rides and delicious fair food to exhibits and live performances, the Monterey County Fair is the perfect place to
create lasting memories for the local community during Labor Day Weekend.

About the Monterey County Fair & Event Center
The Monterey County Fair & Event Center is a premier event center set on 22 oak-studded acres with ample parking. It is a state-owned multi-use facility that features four large banquet rooms, two outdoor concert venues, and a variety of outdoor and indoor cost-effective sites ideal for all types of events. It is home of the annual award-winning Monterey County Fair, host to many major and private events on the Central Coast, and the site of the Monterey Bay Race Place, a Satellite Wagering Facility.

The post Monterey County Fair Kicks Off Opening Day with Exciting Events, Free Admission for Military, Veterans, and Seniors appeared first on Monterey County Fairgrounds.